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Understanding Your Metrics
Complete transparency on how we calculate your business data
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Revenue Growth
Track how your revenue changes over time
What it means
Revenue growth shows the percentage change in your total revenue between two periods. It's the most important indicator of your business's financial health and trajectory.
Formula
Example
Your revenue increased by 50% compared to the previous period
Why This Matters
Consistent positive growth indicates a healthy, expanding business. Negative growth signals the need to investigate and address underlying issues in sales, marketing, or operations.
Transaction Trends
Monitor the volume of customer transactions
How we count transactions
Every completed sale, payment, or purchase from your connected platform is counted as a single transaction. We aggregate all transactions within the selected time period.
- Each sale = 1 transaction
- Refunds are tracked separately as a deduction from net, not as part of your transaction count
- Multiple items in one sale = 1 transaction
Growth indicators
Growing
More transactions than the previous period
Declining
Fewer transactions than the previous period
Why This Matters
Transaction volume directly correlates with customer acquisition and retention. Increasing transactions often means you're reaching more customers or improving customer loyalty.
Average Order Value (AOV)
The average amount customers spend per transaction
Formula
Example
Total Revenue: $741.88 | Transactions: 12
Why Higher AOV = More Profit
Increasing your average order value is one of the most effective ways to boost profitability:
- Same number of customers, more revenue
- Lower customer acquisition costs per dollar earned
- Better margins through upselling and cross-selling
Business Health Score
A comprehensive metric that evaluates your overall business performance
Weighted Breakdown
Score Ranges
Your business is performing exceptionally well across all key metrics
Solid performance with room for improvement in specific areas
Some metrics need attention to improve overall business health
Critical areas require immediate focus to stabilize your business
Understanding Indicators
What the visual indicators mean in your dashboard
Green Arrow (↑) = Positive Growth
The metric has increased compared to the previous period. This is a positive sign indicating improvement in this area of your business.
Red Arrow (↓) = Decline (Needs Attention)
The metric has decreased compared to the previous period. Review this area to identify potential issues and take corrective action.
Gray Arrow (→) = Stable (Within 5%)
The metric has changed by less than 5%, indicating stable performance. No significant change detected.
Frequently Asked Questions
Why is my percentage negative?
A negative percentage means your current period's value is lower than the previous period. This could be due to seasonal fluctuations, market changes, or operational issues. Review your transaction data and revenue trends to identify the cause.
What if I have no previous data?
If this is your first period with Analytir, we'll show your current metrics without comparison percentages. Once you have data for a second period, growth calculations will automatically appear.
How often is data updated?
Data is synced from your connected platforms (Square today; more on the way) automatically. Square syncs continuously via webhooks, with a full refresh on a regular schedule, but some may take up to 24 hours depending on the integration.
Can I change the time period for comparisons?
Yes! In your dashboard, you can select different time periods (daily, weekly, monthly, or custom ranges). All calculations will automatically adjust to compare the selected period with the equivalent previous period.